Rorix. Mi Blog en Forocoches.
22-may-2013 21:20
#452
![]() When we say "Apple user," we all picture the same stereotype: ironic blazer-clad graphic designers sipping endangered Bolivian Condor espresso from their seats inside a coffee shop made entirely out of glass and track lighting. Even though, if you check right now, you're probably one of those Apple users. Odds are you have, at some point, been the proud owner of an iPod, iPad, iBook, or some other first-person-branded, implacably ominous technological obelisk. So why do we have that mental flash of the Apple dickhead whenever the brand name comes up? Because it's a very carefully constructed and maintained image. They don't necessarily want you, the consumer, to relate to the Apple guy, but they do want you to feel like you're as savvy and connected as the dude, just without carting all that douche around with you everywhere. So it's obvious why they cultivated the elitist image in the first place, but the rest of Apple's marketing budget goes to maintaining a delicate balancing act between user friendliness and consumer accessibility. They want to tell you, the proud new owner of a shiny white-plastic iPenis, that they have just as much, if not more content available for your digital phallus than the other guys. And that is a lie. Because, to sell anything on iTunes, iBooks, or any other Apple-run online store, you first have to use an Apple computer to list it. Some of the best digital content available today, be it mobile games, indie music, or self-published novels, is coming out of independent studios and solo creators. Yet if you want to list your media for sale on iTunes, one of the largest online stores in the world, you have to own a Mac and download their special proprietary software to do it. Really think about that: Are you absolutely sure that your favorite indie musician is a fellow Apple user? Because if not, you'd better think up a new one. Maybe you're not actually into The Thermals anymore; maybe you're all about Jonathan Coulton instead. He seems like a Mac dude. Really want to check out Salman Rushdie's self-published book of essays, Talk Fast, I'm in a Rushdie? Well, have you thought about reading Garfield: A Life of Mondays instead? Because you just know that fucking Rushdie philistine is a filthy Windows user, and you don't want him polluting the pristine shiny surface of your new iPad. I'll admit, this one was motivated by personal experience: When I went to sell my amazing work of genre-defying literary genius, Rx: A Tale of Electronegativity, I of course pulled up all the major retailers and started reading their publishing contracts. Because at that point I was arrogantly assuming that something like literature might transcend what brand of operating system your phone runs on. This proprietary isolationism would have been expected 10 years ago, when we were all still being ravaged by the hardware wars -- losing our loved ones to rogue Zunes and rampaging Shuffles left and right -- but that kind of thinking is outdated now. If you won't let me list my brilliant depiction of a time-travel-addicted mega-scraper-city on your store, customers can click once and download the Kindle app instead, which will let them buy whatever they want. If you can't buy that album on iTunes, you sure as shit can find it on Spotify; if that movie wasn't made on a goddamn iMac, Amazon probably doesn't care. Content can be accessed any number of ways, and all Apple is doing is losing itself money in the name of some back-end exclusivity that most consumers would never even see, much less appreciate. You're being an IP hipster, Apple. Nobody likes a hIPster. |
Editado: 22-may-2013 21:22 -
30-may-2013 18:21
#470
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Claro que sí campeón. [Video Error - ID incorrecto] Gran serie, aunque claro por su nombre no pasaría desapercibida. Aunque claro vaya traducción de título, Reena y Gaudi, mis dies a los traductores. |
Editado: 30-may-2013 18:26 -
30-may-2013 18:23
#471
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Y ya que no te gusta el anime... toma animación [Video Error - ID incorrecto] |
30-may-2013 18:30
#473
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Y ahora vuestra cancion favorita para adorar a vuestras waifus y demás niñas que tiran rayos mágicos. [Video Error - ID incorrecto] Premio para quien adivine quien es el cantante (todos los que han posteado han escuchado alguna canción suya, seguro) |
30-may-2013 18:33
#474
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Es que me voy el finde Rotring, espero que no te siente muy mal. La última [Video Error - ID incorrecto] |







temazo.